Is a multi-disciplinary graphic designer based in Marseille, France. Her services include branding, art direction, web and editorial for institutions, businesses, and individuals.
UY Studio
Services: Art direction, Visual identity, Web design
Location: Berlin, DE
Client: UY Studio
Collaborators: Sometimes-Always, Matheus Dick Lee, Gustavo Bonfiglioli, Marijn Degenaar
Released: 2021
Services: Art direction, Visual identity, Web design
Location: Berlin, DE
Client: UY Studio
Collaborators: Sometimes-Always, Matheus Dick Lee, Gustavo Bonfiglioli, Marijn Degenaar
Released: 2021
Founded in 2013, UY Studio is a Berlin-based fashion label and art collective that designs and produces garments as well as experiences in the means of potentializing various embodiments of life. I was invited by Sometimes-Always to co-create UY Studio's visual identity. Under a wide rebranding process led by Matheus Dicl Lee and Gustavo Bonfiglioli, we reworked the whole visual universe of the brand, redefining all the core aspects of its ID such as logotype, color palette and typographic family. These assets were further developed in an extensive range of assets both in print and digital formats.
We also developed a photography direction based on their take on beauty: quite raw, built on simple yet powerful materials, straightforward shapes, and minimal but bold interventions.
The identity we designed resonates this essential aspect of the brand through straightforward design choices, such as:
1. Using only one typeface (Gerstner Programm) in one weight (regular)
2. A straightforward lettermark with no interventions of any sort apart from a simple ligature between U and Y
3. A rough color palette made out of grays, nudes and a burgundy
4. A heavy use of black and white images
5. A super reductive version of UY that adjusts its height according to any need
The website was coded by Marijn Degenaar.
We also developed a photography direction based on their take on beauty: quite raw, built on simple yet powerful materials, straightforward shapes, and minimal but bold interventions.
The identity we designed resonates this essential aspect of the brand through straightforward design choices, such as:
1. Using only one typeface (Gerstner Programm) in one weight (regular)
2. A straightforward lettermark with no interventions of any sort apart from a simple ligature between U and Y
3. A rough color palette made out of grays, nudes and a burgundy
4. A heavy use of black and white images
5. A super reductive version of UY that adjusts its height according to any need
The website was coded by Marijn Degenaar.
